Design Manager / Managing Partner at Pinocchio, A botanist by education, a passionate photographer and traveller, and an astute businessman, Amr Orensa is the design manager at Pinocchio, one of the foremost furniture manufacturers in Egypt. The scope of his work covers designing Pinocchio’s annual furniture collections, coordinating and supervising the work of other designers in the company, offering design workshops and trainings as well as setting the design strategy for Pinocchio. In 2016, Amr started Designdustry as an initiative that aims at bringing furniture designers and manufacturers together to exchange knowledge and expertise and boost Egypt’s furniture industry. The initiative holds non periodic workshops in New Damietta for professionals and design students as well. With an eye on Egyptian heritage and culture and a deep knowledge of the latest technologies in furniture industry Amr targets producing furniture that has local identity and global quality.